We Launch Global Beverage Brands
Using The Power of Celebrity
The 3rd BevCo is building a new kind of beverage company
in a combined $1.83 trillion market.
The BIG Idea In 109 Words
The beverage industry is going through a seismic shift. There are hidden forces at play which are driving consumer behavior and providing opportunity for savvy startups.
Millions of consumers are exploring what it means to be a mindful drinker. Some are taking a break from boozing… while others are turning to their trusted celebrity brands for a more unique and connected alcohol experience.
For early-stage investors looking for potential home-run returns…
These two huge consumer trends, the growth of Celebrity Spirits Brands and the emerging alcohol-free beverage sector, are the future of the beverage industry. Or as we like to say…
“The Star-Filled Future Of The Beverage Industry.”
Two Huge Consumer Trends.
One Powerful Business Model.
Opportunity is knocking as consumers change their drinking habits in two massive market-disrupting ways.
A look at the numbers reveals how big these two trends have become. The 3rd BevCo is perfectly positioned to meet the demands of these two high-growth markets.
We leverage our expertise in marketing, manufacturing, product development, licensing and distribution into one powerful business model.
This is how we incubate, launch and grow high-quality global beverage brands.
MAJOR MARKET TREND #1:
Celebrity Spirits Brands Are On Fire
Consumers look to celebrities for brand decisions and to feel connected to them.
- Consumers look to celebrities for brand decisions and to feel connected to them.
- For International Celebrities and A-listers, Spirits are a tailor-made brand extension.
- Millennials are fueling the market growth of premium spirits brands around the world.
Big Name Celebrity Brands Are Cashing In
The power of celebrity has proven itself in the spirits markets, and several celebrities have cashed in big.
$1 Billion
Casamigos Tequila, George Clooney’s tequila company, was sold for $1 billion.
Casamigos has become a one million case brand.
$610 Million
Ryan Reynolds sold Aviation Gin in 2020 for $610 million to British spirits giant Diageo, after being involved with the company for just 2 years.
$600 Million
In just under 3 years, UFC fighter Conor McGregor sold a majority stake in his whiskey brand Proper Twelve to Proximo Spirits in a deal worth up to $600 million.
OUR SPIRITS BRANDS
LIVE, LAUGH, AND LOVE.
It is often said that the true meaning of success comes when someone has lived well, laughed often, and loved much. Not from money, fame, and status. To celebrate your true success, Ladies and Gentlemen we present to you Vive Ama RieTM.
OUR PROCESS TO PERFECTION.
Born in the agave fields of Jalisco, Mexico the branches of our 12-year-old plants grown in soil rich with volcanic rocks, are cut off, split in half then baked in stone furnaces for 4 days before heading into our mills for extraction of our premium juice. From there our fermentation process begins placing our juice in white oak casts for anywhere from two months to over three years resulting in some of the smoothest tasting and finest grades of Tequila ever to come out of the region.
A TOAST TO SUCCESS.
We invite you to pour a glass of Vive Ama Rie™ and offer a toast to celebrate your beautiful family or loved ones and smile knowing you have achieved your vision of success of a life well lived.
MAJOR MARKET TREND #2:
The Rise Of Mindful Drinking
Millions of millennials are drinking less and looking for alcohol-free beverage options.
- Three out of four Millennials say they limit how much they drink most of the time they go out.
- 66% of Millennials are trying to reduce their alcohol consumption. They want the bubbles without the buzz.
- For Millennials, image and reputation are everything. They worry about embarrassing pics showing up on their Facebook page. Getting drunk is a lot less cool.
Our Mission
The 3rd BevCo is a new kind of beverage company for the 21st century. We are modern-day hipsters, bringing the cool factor to all our customers, partners and friends. We take pride in delivering the golden stamp of quality from the inside out… and at each step along the way.
Our celebrity branded spirits and first-to-market beverages are carefully curated to deliver superior taste and inspire moments of authentic social connection and fun.
We partner with Grammy winners and Global Super Stars… and leverage our expertise for lightning fast Celebrity Spirits brand development and roll out.
Each of our Celebrity partnerships and in-house brands is a statement of personal choice to live full on. We celebrate and revel in the moment, because we can.
The Road To Celebrity Partnership Riches
Finding the right celebrities to partner with is key to creating potential multimillion and billion dollar success.
To this end, we have signed a letter of intent with Mr. Rorrey Fenty to act as a strategic consultant for our Celebrity Brand Division.
Mr. Fenty is a successful entrepreneur and rapper, and is also the younger brother of global superstar and music icon Robyn (Rihanna) Fenty.
Barbados is the birthplace of Rum and the birthplace of the Fenty family.
Mr. Fenty also plans to bring his deep connections within the celebrity community and his knowledge of luxury lifestyle brands to The 3rd Bevco team.
Alcohol-Free Drinks Are The Next Megatrend
Our Non-Alcoholic Beverage Division:
The largest demographic of consumers, Millennials and Gen Z, are looking for alcohol-free options that are healthy and guilt-free. Getting all boozed up is no longer a socially acceptable option for millions of this younger crowd. The Alcohol-Free market is a megatrend in the making.
Whether it’s for optimal performance, a quick energy-boost or for overall better health and wellness… our line of non-alcoholic beverages delivers the goods. Each of these flagship brands comes in 5 delicious and nutritious flavors, ready to serve cold from your fridge.
BOUGIE™️
Bougie is our premium non-alcoholic sparkling wine. It offers the taste of drinking the finest champagne… without the hangover the next day.*
Bougie is enriched with vitamins and stress-reducing antioxidants. It is refreshing, and nutritious.*
As we like to say, you get all the bubbles without the buzz. Bougie hits on everything consumers want in a refreshing, non-alcoholic drink.
Zero Alcohol | 10 Calories | Zero Sugar | Zero Carbs
LAID™️
LAID is a complete energy drink for men and women who want to enjoy a high level of performance… in and out of the bedroom.*
It is infused with our exclusive blend of herbs and vitamins… and delivers an alcohol-free experience unlike any other.*
It’s about feeling passionate, focused and charged up for all your daily activities. And yes… that includes all the other fun stuff you can imagine too.*
Zero Alcohol | Zero Calories | Zero Sugar | Zero Carbs
PSILLI™️
PSILLI is our exclusive sparkling water drink infused with functional mushrooms… created by our team of world class scientists.
These types of mushrooms have been used in cultures around the world for their health and healing benefits.*
PSILLI is designed to give you an extra health kick to start your day.* We’re excited to bring this first of its kind beverage to the world.
Zero Alcohol | 10 Calories | Zero Sugar | Zero Carbs
Roadmap and Key Milestones
- The company was founded by Pete Scalise and Kito Mussa in March 2019. At the same time, Pete began to assemble a world class team of Advisors, and the foundation was set.
- R&D began in early 2020 on the initial 3rd BevCo brands. A year later, in January 2021, the formulation for LAID and Bougie was completed. The formulation for Psilli was completed in October 2021.
- We signed a distribution deal with Cool River Beverage, LLC in May 2021 to bring all of our in-house brands to market. Cool River has a network of 35,000 retail locations throughout the Eastern United States.
- In the summer of 2021, we brought LAID to a few select stores in New York City and Long Island to test the brand and concept. 300,000 cans of LAID were sold in a few short months.
- In August of 2022, we signed the LOI with Rorrey Fenton and launched our Celebrity Spirits division.
Marketing Strategy
The influence and reach of Celebrities is quite remarkable. Many of the top celebrities in the world have tens of millions of followers on Social Media. Rihanna, for example, has 135 million followers on Instagram… and nearly as many on Twitter, Facebook and TikTok. This is a huge marketing advantage.
We will execute our plan in a coordinated 360-degree approach that surrounds and excites both consumers and the trade. Our flagship brands will be available directly to consumers through our website and through eCommerce partnerships. We will also build regional and national distribution through major retail chains.
Our focus is to build viral campaigns that catch fire with the younger crowd… with a big focus on brand-specific marketing across all the top Social Media channels. This will feed retails sales, both online, in-store and at dry bar locations where our products will be available to purchase direct.
Online Channels Include:
- Instagram & Facebook
- Viral Videos on TikTok
- Social Media & Influencers
- Podcast Sponsorships
- SEO & Email Marketing
- Direct Response Funnels
Offline Channels Include:
- Point of Sale Display
- Industry Journals & PR
- In-Store Free Sampling
- Major Retail & Dry Bars
- College Tours & Events
- Billboard Campaigns
Our Secret Sauce
Marketing & Sales Automation
Our marketing team excels at designing online and offline strategies, which includes direct response campaigns, automated sales funnels and genius-level creativity.
Industry Expertise & Relationships
We leverage our industry expertise and relationships to launch and grow global beverage brands with our celebrity partners and for our own in-house brands.
A-List Celebrity Connections
Rorrey Fenty, who is global super star Rihanna’s brother, brings a huge rolodex of contacts with A-List celebrities who are just a phone call away from a potential partnership.
Our Rockstar Executive Team
Industry Expertise | Proven Track Record | The Vision To Succeed
Pete Scalise
Entrepreneur with 25 years experience in both the supplement and beverage industries
Significant C-Level leadership experience in all phases of operations
Multiple successful exits over the last 10 years
Kito Mussa
C-level executive with diverse background in IR, technology, accounting and operations
Provided CFO services to public & private firms and family offices.
Led the turnaround of WidePoint Corporation
Michael Sheehan
Diverse background in technology, accounting, and investor relations
Provided financial consulting services to multiple companies across various industries
In the process of obtaining NYS CPA Licensure
Chris Alfieri
Took the 3rd largest Red Bull U.S. Distributor to the highest ranked in 2 years.
Achieved 10 years of double-digit growth in distribution at Red Bull NA
Brokered one of the largest distribution deals to date in the U.S.
Pete Scalise
Entrepreneur with 25 years experience in both the supplement and beverage industries
Significant C-Level leadership experience in all phases of operations
Multiple successful exits over the last 10 years
Kito Mussa
C-level executive with diverse background in IR, technology, accounting and operations
Provided CFO services to public & private firms and family offices.
Led the turnaround of WidePoint Corporation
Michael Sheehan
Diverse background in technology, accounting, and investor relations
Provided financial consulting services to multiple companies across various industries
In the process of obtaining NYS CPA Licensure
Chris Alfieri
Took the 3rd largest Red Bull U.S. Distributor to the highest ranked in 2 years.
Achieved 10 years of double-digit growth in distribution at Red Bull NA
Brokered one of the largest distribution deals to date in the U.S.
Our World-Class Advisors
Eric Berman
20+ years leading brands at Facebook, Unilever and Johnson & Johnson
All around marketing and creative genius
Chris Bradley
Clients include Budweiser, Stolichnaya, Motorola and Samsung, to name a few
Recognized by Clio Awards and Cannes Ad Festival
Steve McDermott
Developed Facebook campaign that delivered double digit sales lift
Advising world-class brands for 20+ years
Andrew LaRocca
Represented Heineken, Corona, Miller Beer and multiple other brands
25 years in the beer and non-alcoholic industries
Eric Berman
20+ years leading brands at Facebook, Unilever and Johnson & Johnson
All around marketing and creative genius
Chris Bradley
Clients include Budweiser, Stolichnaya, Motorola and Samsung, to name a few
Recognized by Clio Awards and Cannes Ad Festival
Steve McDermott
Developed Facebook campaign that delivered double digit sales lift
Advising world-class brands for 20+ years
Andrew LaRocca
Represented Heineken, Corona, Miller Beer and multiple other brands
25 years in the beer and non-alcoholic industries
Celebrity Brands Strategic Consultant
Rorrey Fenty
Brother of Music Icon Rihanna
Rorrey Fenty
Brother of Music Icon Rihanna
Testimonials
We’re excited to share some of our most recent reviews.
VERY ENJOYABLE
WHILE DRINKING IT TASTED LIKE A SWEETNED SELTZER WATER, THE MORE I DRANK, THE MORE I ENJOYED. GOOD JOB.
Bright Sparkling Taste and Texture!
Bougie does not disappoint! Cool and refreshing on the palate, the sparkle is just right. Bright and clear in the glass, it is inviting. I only wish for the slight chemical aftertaste of Zero Sugar beverages to be less obvious, but Bougie has hit it out of the park for minimizing the aftertaste. Here Here!
Simply Refreshing !
Light, Fresh and Energizing put a smile on my face.
leave a review
Campaign Vitals
Shares offered
Common
regulation
Regulation A+
Price per share
$1
target raise amount
$50,000,000
minimum investment
$1,000
funding round
Series A
Shares offered
Common
regulation
Regulation A+
Price per share
$1
target raise amount
$50,000,000
minimum investment
$1,000
funding round
Series A
Our Reg A+ Offering
Total Raise: $50,000,000
Share Price: $1 per share
Minimum Investment: $1,000
Investors will also receive 1/8 of
one warrant for every share purchased
We’re raising up to $50 Million by offering 40 million shares of common stock at $1 each and 5 million warrants. The minimum investment is $1,000. The warrants give you the opportunity to purchase additional shares for $2 per share, even if the share price rises.
When you are ready to get started with your investment, you’ll be taken to the DealMaker portal. Dealmaker is the licensed and secure investor portal for The 3rd BevCo Reg A+ Pre-IPO offering.
Simply follow the step-by-step process on this page by filling in the necessary information.
Once you have entered all pertinent details you will be redirected to the funding options. You can fund your investment with a Credit/Debit Card, via ACH, or with a Wire Transfer. Closings take place once a month at which time you will receive your Digital Share Certificates.
You’ll also have access the 3BVCO Investor Area where you can locate and keep track of your investment certificates, receive updates and communicate with the company.